Apple’s WWDC 2013 keynote: OS X Mavericks, new Mac Pro, iOS 7

wwdc 2013

Kicking off this week of weeks is Microsoft’s big E3 press conference, but right after that is what main geeks consider to be the week’s main event: Apple’s Worldwide Developer Conference (WWDC) 2013 opening keynote. This is the big reveal, where Tim Cook and company will show off the Apple-y goodness that we’ve been waiting for all year.

So far we only have rumors to go on, but this during the WWDC keynote it’s likely that we’ll get a full rundown of iOS 7, complete with its new design. We’ll, in all likelihood meet the Haswell-powered iMac, MacBook Pro, MacBook Air and even Mac Pro, see the next version of OS X (10.9), and learn if “iRadio” is actually a real thing. It should be a very interesting keynote, but don’t expect to see a new iPhone or iPad — all rumors have pointed towards those being revealed this fall.

wwdc ios 7

via @pcmaglive

The event starts at 1 PM Eastern time (10 AM Pacific), which is when this article will start updating (just refresh the page!). If you’d rather watch the video live, Apple is streaming the event, just keep in mind that you’ll need Safari on a Mac or an iOS device to watch it. Alternatively you’ll be able to view the stream in the “Apple Events” channel of an Apple TV, if you have one of those handy…

It’s 1pm and things are just kicking off! First up?  A rather slick commerical… it’s black and white, super clean, just what you’d expect from Apple. The general tone was that Apple releases nothing until it’s perfect.

tim cook

And it’s Tim Cook! Cook noted that Apple has over 1000 engineers on site, and developers from over 60 countries in attendance. This is a big deal for Apple developers — remember, the event sold out in under a minute.

First updates will cover Apple’s retail business, where over 1M people a day attended. The hottest new Apple store is the one in Berlin, which is built next to a theater. Apple made a special video of the opening, which it’s showing off now.

apple store berlin

Retail store are great, but what about the App Store? 50 billion apps have been downloaded so far. That’s a lot. There are 900,000 apps in the store, with 90% of them downloaded each month. The iPad has 375,000 apps. There are 575 million accounts, most of which have credit cards on them — this is more than any other store on the internet.

As of today, Apple has paid developers $10 billion, half of that was in the last year. That’s 3x more than all other platforms combined, noted Cook.

ankidrive

One new company we’ll meet today is Anki, and AI and robotics company that uses iOS. Their CEO is up on stage now, showing off their robotics. Their first product is AnkiDrive, a sort of car game that uses low energy Bluetooth. The cars drive using an AI engine (which lives on the iPhone) that updates 500 times a second to determine its position and speed. The cars can navigate around one another and seemingly come to life — there is no planning of choreography, just AI.

AnkiDrive will be available today if you’d like to investigate.

Next up, the Mac… The install based is up to 72M. The new iMac, is the number one desktop in the US. The MacBook is the number one notebook in the US. The Mac is way outpacing the PC in terms of growth, says Apple.

Craig Federighi is up to talk about OS X. Apple is, unfortunately running out of big cats, so what now? Apple is moving to places in California that really inspire us, the first CA-themed release is… OS X Mavericks. Mavericks will improve battery life and the user interface.

os x mavericks

What’s new with Mavericks? First up is Finder Tabs — you know, tabs for the Finder tool. Next, tagging is coming to the Mac. Users will be able to tag files — these will be universal, on your Mac, iCloud, etc. Third, OS X will focus on multiple displays. The update this time is menus across multiple displays, and full-screen windows on one display, will not affect the other display. Panning from one display to another, it will only affect the display you are on! (These were popular power-user complaints with OS X.)

The demo is going on now — the tools seem slick, but this is very much an offering for power users who are doing serious multitasking and who are really trying to get the most out of their operating system.

So there are some new tools, but what about battery life? How will Mavericks extend the life of the MacBook Pro and Air?

The first big thing is Timer Coalescence. Mavericks intelligently aligns CPU power states in order toe reduce transitions and optimize performance. Sounds complex…

Next, Memory Compression. With compressed memory, OS X compresses inactive memory and makes room for the active stuff. The result? Wake from standby should be 1.5x faster.

wwdc safari

And now, Safari (Craig shifted into overdrive here) — there will be shared links, accelerated scrolling, Nitro tiered JIT, Nitro Fast Start, and a number of other changes that will make Safari much faster. Safari will also use less memory now and use way less energy than Chrome or Firefox which is “kinda sad”.

With App Nav, OS X will drive power to what you actually are using. When you aren’t using Safari, the power that goes to it will drop down. It’s still running and still available to use, but the power usage to inactive programs is able to scale way down.

Safari is also getting “Top Sites”. This sidebar tool will feature the sites you like as well as shared links from social sites. You can retweet or 1-click bookmark to your reading list. When you scroll to the bottom of one bookmarked page, you’ll go right to the next article in your list. Reader was redesign as well.

And now, iCloud keychain… Safari will autosuggest a secure password, remember it, and sync it across all your systems from them on. It’ll also remember your credit cards (but not the security code) just like OS X does with your address.

Notifications on Mac was also improved. Now you can reply right from the notification if it’s a FaceTime, message, or email. iOS Push notifications can be sent to your Mac now as well — whether Safari is running or not. When you wake your machine, apps will update in the background and all your notifications will be on your lock screen when you wake the system.

And now… calendar. There is a new interface without the leather calendar design.

Maps was redesigned as well. There is totally improved data with an all-new app. Coolest part: When you setup a route on your Mac it’ll go right to your iPhone, so you don’t need to run through it again.

os x ibooks

Finally – iBooks is coming to the Mac (finally). It’ll include note-taking, highlighting, study cards, font choice, night-mode reading, and everything else you’d expect.

Craig F is running through the demo now. The new Maps app looks quite slick — Apple is clearly battling with Google here — and he even poked fun at Apple’s former skeuomorphic calendar design (“the calendar stays in place without the stitching!”)

“And that’s Mavericks — it’s about letting your digital life follow you from device to device.” The preview goes out to developers today. Everyone else will get it this Fall.

mba

Time for Phil Schiller and the Mac!

The MacBook Air is first. There is a new line of MacBook Air with all day battery life. It’ll use Intel’s Haswell processor, as we expected. It’ll have 40% better graphics performance compared to the previous generation. This means crazy stuff, like 30 days of standby power.

The 11-inch MBA will now have 9 hours of battery life. The 13-inch will go from 7 to 13 hours of battery life. You can watch up to 10 hours of video on the 13-incher.

There is also 802.11 ac WiFi on the MBA. To go along this, there is also a new AirPort Extreme and Airport Time Capsule. These will have beam forming to enhance performance and other cool features.

The 11-inch starts at $999 with 128GB, the 13-inch starts at $1099.

And a new Mac Pro! How to make this product last another 10 years? Check this out:

mac pro

“Can’t innovate any more my ass” said Schiller.  There is a new unified thermal core, Intel’s latest Xeon, double the CPU performance of the last gen, ECC DDR3 with 4 channel controller. Super fast flash storage based on PCIe. 2.5x faster than any previous Mac Pro hard drive. Using Thunderbolt 2 for external storage. This will support up to three 4K displays.

And the size? This system has 1/8 the volume of the previous generation. Four USB, 6 FireWire, gig Ethernet, motion sensor to show you where the I/O is.

This was designed in California and assembled in the USA. It’s coming this year.

And that’s it from Phil S., Tim Cook is back on stage. He’s talking about iCloud, and how it ties together all Apple’s services and how iCloud will work with the next version of iWork. [This part is very boring, it’s just a demo of Pages, Keynote, and Numbers happening in the browser instead of an app.]

ios tim cook

Cook is back. Apple has sold more than 600M iOS devices. iPhone users use the iPhone 50% more than Android users use their phone, says an Experian report. Mobile web share for iOS is 2.5x that of Android. iPad has about 4x the tablet usage of all other tablets. Cook is focusing on iOS’ success in customer satifaction right now.

Over 90% of iOS users are using the latest version. This is a bleak story says Cook:

ios - fragmentation

Yes… he’s talking about fragmentation.

And now, iOS 7. It’s the biggest change to iOS since its introduction in 2007. It’s time for the iOS 7 demo video. The new OS will have all new typography, new icons, new apps designs… it basically looks way different. It’ll take advantage of transparency and parallax — the design will recede to elevate your content.

ios 7

This demo video, featuring Jony Ive, is very, very good. We’re seeing all sorts of highlights from the new UI, with some big changes. One notable update is the multitasking tool, which features WebOS-like cards, where the apps can be swiped away.

ios 7

Craig F. is back to walk us through iOS 7 (big day for Craig!). And, wow, there’s iOS 7. New fonts, new icons, new motion tracking on the homepage, so you can see behind the icons. Messages, calendar, email, Gamecenter (no more green felt), are all updated. Even Compass, Weather, and Stocks, were updated. The lockscreen is new as well.

We’re being walked through iOS 7 now. Basically, it’s gorgeous and you should check out the video.

One cool feature – folders can have multiple pages, so no more “Games” and “Games 2″. Mission Control was added, with a built in flashlight!

And now, the multitasking update. With iOS 7, all apps get multitasking. iOS will give apps background updates when they need them, it will adapt to network conditions, use advanced adaptive app scheduling, do lots when the radio is powered up (and not power it up for no reason), and use push notifications as a time to do all the necessary updates.

Safari for iOS 7 was updated as well. Gestures, like swipe back, will work in Safari. There will be one-tap access to favorites and Google search suggestions. Bookmarking was updated, shared links are accessible, and bookmarking was redesigned.

Big Safari news — no more 8 tab limit! Also, look way different, check this out:

Screen Shot 2013-06-10 at 2.36.58 PM

And here’s the new Control Center, complete with flashlight!

ios 7 control center

iOS 7 gets Air Drop for local sharing. Your friends around you will just show up and you’ll be able to send them data. You can share with multiple people — no need for bumping! [zing!]

The camera was updated as well — it’s 4 cameras in one (square, pano, normal, and video). There are also built in photo filters.

iOS 7′s new photo app will be able to organize photos, it doesn’t have to be an endless stream of images! There will be organization by “moments” and “collections” and “years”. The navigation will include places you’ve been, there will be scrubbing to you can look at thumbnails directly, and then built-in photo sharing tools. There will also be shared photostreams, so other people can share into your stream.

[Wow, that was a lot…]

Time for Eddy Cue and Siri! Siri has a new voice, and a male voice option. Siri is also smarter — it now works with Wikipedia, Twitter, and Bing web search results.

Siri is a big part of iOS in the car. Basically, it’s a car mode for iOS with Siri-based navigation, so you can get the apps you need without touch.

Next, the App Store will update your apps automatically. Finally!

itunes radio

iTunes is updating too. You’ll get a new layout, with a new view of your content. The music app will be updated, but there will be something else new… yes, it’s iTunes Radio. It’s built into the Music app. You can preview, buy, and listen to music. It will work with any iOS device as well as iTunes on your Mac or PC, and as Apple TV too.

iTunes Radio is free with ads, and it’s free if you are a iTunes Match subscriber.

Craig F. is back, he is telling us how there was a lot more than didn’t get covered… FaceTime audio, Notification sync, phone/FaceTime blocking, and a new theft deterrent — wiped phones will not be able to be recommissioned.

iOS 7 is available for developers on beta today. It’s in this fall for everyone. It’s for iPhone 4 and later, iPad 2 and later, 5th gen iPod touch, and the iPad mini.

tim cook

And Tim Cook’s back… he seems to be wrapping up. (But no mention of the MacBook Pro?) Yup, Tim is closing down the keynote. Time for an ad about Apple’s pursuit of perfection… 745TDBanty 130619

And that’s it, the show’s over! For more info:www.eachmall.com

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